Hardnutz helmet made in China, designed by UK company, on October 10, 2010. Launched in the UK. According to Chinese culture, this date is considered lucky because 10 represents perfection or completion. The book of changes, an ancient Chinese text. They chose this date because it looks cool, easy to remember, and looks great on a T-shirt! Hardnutz have tried to create a brand that has a strong personality, a memorable name and a product that is "as it says". They want to make the ski helmet and bike helmet markets more fashionable.