Roxy is the brand that brings us together. Celebrating a movement nurtured between the surf and snow, Roxy represents a new generation of all-season slayers. Roxy was born out of a sense of adventure and a passion for creating something that spoke to our salty soul. A sports brand that goes against the current of women’s trend and fashion what we started in 1991 was a fitness revolution and creating a surf brand and a snowboard brand for today’s tireless action Athena.