On Black Friday of 2018, Bryant Ellis and Ben-Day debuted the Adventure Challenge in Redding, California. The original scratch-off adventure guide. It is a book full of scratch-off lottery-style tickets that tell you what you will do. This scrapbook includes 50 ideas for creating unique memories with loved ones while doing things you would never think of. Choose a category, scratch off a secret challenge, and complete the task. And according to the rules, if it is scratched, you have to fix it.